A couple of years ago my employer earnestly announced a health fair to "help" us better manage our health, and if we would agree to supply certain data like our cholesterol numbers and BMI and other stuff to them (in aggregate only, they assured us), we would be entered into a drawing for a $50 gift card. A raffle ticket with that kind of expected value did not entice me. They did it again, raising the raffle stakes some, but I still didn't bite. (If it's for my own benefit, after all, then my annual physical should do the job, no?)
This year they announced that health-care costs are going up, but if we supply this information -- which we can get from a conveniently-scheduled health fair -- our cost will be $500 lower than it would be otherwise. I signed up. I guess we know what I am; we're just haggling over price.