When you arrive at the gates of Graceland, there is no longer a human being whose job is to show you around. You are handed an iPad, you put in little earbuds, and the iPad tells you what to do – turn left; turn right; walk forward. In each room, a photograph of where you are appears on the screen, while a narrator describes it. So as we walked around we were surrounded by blank-faced people, looking almost all the time at their screens. As we walked, I felt more and more tense. When we got to the jungle room – Elvis’s favourite place in the mansion – the iPad was chattering away when a middle-aged man standing next to me turned to say something to his wife. In front of us, I could see the large fake plants that Elvis had bought to turn this room into his own artificial jungle. “Honey,” he said, “this is amazing. Look.” He waved the iPad in her direction, and began to move his finger across it. “If you swipe left, you can see the jungle room to the left. And if you swipe right, you can see the jungle room to the right.”
His wife stared, smiled, and began to swipe at her own iPad. I leaned forward. “But, sir,” I said, “there’s an old-fashioned form of swiping you can do. It’s called turning your head. Because we’re here. We’re in the jungle room. You can see it unmediated. Here. Look.” I waved my hand, and the fake green leaves rustled a little. Their eyes returned to their screens. “Look!” I said. “Don’t you see? We’re actually there. There’s no need for your screen. We are in the jungle room.” They hurried away. I turned to [teenager], ready to laugh about it all – but he was in a corner, holding his phone under his jacket, flicking through Snapchat. [...] I realised as I sat with [teenager] that, as with so much anger, my rage towards him was really anger towards myself. His inability to focus was something I felt happening to me too. I was losing my ability to be present, and I hated it. "I know something’s wrong," Adam said, holding his phone tightly in his hand. "But I have no idea how to fix it." Then he went back to texting.
I realised then that I needed to understand what was really happening to him and to so many of us. That moment turned out to be the start of a journey that transformed how I think about attention. I travelled all over the world in the next three years, from Miami to Moscow to Melbourne, interviewing the leading experts in the world about focus. What I learned persuaded me that we are not now facing simply a normal anxiety about attention, of the kind every generation goes through as it ages. We are living in a serious attention crisis – one with huge implications for how we live. I learned there are twelve factors that have been proven to reduce people’s ability to pay attention and that many of these factors have been rising in the past few decades – sometimes dramatically.
The article is an interesting read (though it does not list those twelve factors). It's an excerpt from a forthcoming book, which I presume does.